Colgate 360 sensitive
For sensitive teeth, choose a soft-bristled brush and gentle technique; the Colgate 360 Sensitive design is one product option, not a diagnosis.
The short answer
A Colgate 360 Sensitive brush is intended for gentle cleaning with soft bristles, but persistent sensitivity needs an examination to find its cause. A suitable brush cannot repair decay, a cracked tooth, gum recession, or worn enamel.

Why might cold drinks or brushing trigger tooth sensitivity?
Sensitivity occurs when stimuli reach fluid-filled dentin tubules or an irritated pulp, often after cold drinks, brushing, whitening, recession, erosion, or dental treatment. Brush softness and pressure affect cleaning comfort, while toothpaste ingredients may affect symptoms separately.
How should you use a soft toothbrush for sensitive teeth?
Use a soft brush with light pressure, angle the bristles toward the gumline, and clean all tooth surfaces for the recommended routine. Do not scrub harder to compensate for a soft brush; keep using fluoride toothpaste and clean between teeth.
When does tooth sensitivity need a dental examination?
Book a dental examination when sensitivity is new, localised, worsening, lasts after the trigger, or affects biting. Urgent care is appropriate for swelling, spontaneous pain, fever, or a broken tooth.
What could be causing the sensitivity in your tooth?
Ask whether the pain fits exposed dentin, recession, decay, a crack, or pulp inflammation, and whether your brushing pressure is damaging the gum margin. Ask which brush head, toothpaste, and technique suit the diagnosed problem.
Frequently asked questions
Can a sensitive brush stop tooth sensitivity?
It may make brushing more comfortable, but ongoing symptoms require assessment for dental or gum causes.
How should I brush sensitive teeth?
Use a soft brush, gentle short strokes, and fluoride toothpaste without pressing hard into the gumline.
Keep reading
Who wrote this page
This library is published by Dental Nation, a licensed dental group practising in the United Arab Emirates. Pages are written and overseen by the same clinical team that treats patients in our clinics, and are held to a fixed editorial standard for safety and accuracy.
This page is patient education, not medical advice, and cannot replace an examination. Anything urgent — facial swelling, trauma, uncontrolled bleeding or severe pain — needs a dentist or emergency care now.
